Nowhere is color more important to design than in corporate branding. It energizes workers, inspires customers and reinforces brand identity. From coffee shops to financial offices, the color of surfaces underpins the look of a brand, and in some cases communicates the company’s commitment to sustainability.
When Quicken Loans opened a new office in Washington, D.C., designers went beyond red decor accents to represent the company. The nation’s largest home lender is probably best known as an industry innovator that approaches mortgages from the perspective of a modern consumer looking not just for a loan, but a new kind of loan experience.