If there is one thing Erika Woelfel knows, it’s color.
For 20 years she’s been playing with color and building palettes, in graphic design, merchandising, color consulting, and for the last eight years, as the Vice President of Color and Creative Services at BEHR Paint.
She and her team design everything from the color card at the store and the home sets where the colors are showcased, to the actual paint colors you use, often test driving those colors in their own homes.
(Right now BEHR’s Polished Aqua lives in Woelfel’s kitchen where it’s paired with white cabinetry and earthtone granite surfaces.)
Out of all the questions I field about Vetrazzo’s recycled glass countertops - about color, texture, durability - it’s price that I’m most often asked.
Nowhere is color more important to design than in corporate branding. It energizes workers, inspires customers and reinforces brand identity. From coffee shops to financial offices, the color of surfaces underpins the look of a brand, and in some cases communicates the company’s commitment to sustainability.
When Quicken Loans opened a new office in Washington, D.C., designers went beyond red decor accents to represent the company. The nation’s largest home lender is probably best known as an industry innovator that approaches mortgages from the perspective of a modern consumer looking not just for a loan, but a new kind of loan experience.
Over the years Vetrazzo has enjoyed a successful track record of being featured in many commercial projects, due in large part to its immediate visual appeal but also in that it carries a specific message of being an environmentally friendly product produced in a socially responsible manner. Its versatility makes it suitable to a variety of design styles, especially within the educational, retail, institutional and hospitality sectors.
Vetrazzo® is a recycled glass surface comprised of 100% recycled glass. Vetrazzo is an exquisite surface material—truly a work of art—and it becomes the centerpiece for your home or project. So, what else makes it sparkle? A high glass content ( 85% by volume), expansive color palette, and story in every surface. From architectural to art glass, to beer bottles and jars, each mix is a signature blend of color and life that tells a story about you, too.
Flint Collection
Cool Titanium, Hollywood Sage
Champagne Flint, Martini Flint
Porter Flint
(Left to Right)
